First Love & Secret Weapon
David Ogilvy knew that engaging with customers individually was the most effective way to help clients grow their business. He called it his “first love and secret weapon” when he founded Ogilvy & Mather Direct in 1972. When you apply David’s vision to today, it is called Customer Engagement.
Ogilvy & Mather Direct was an outlier. Successful agencies were almost universally focused on mass markets, not individual customers. As Ogilvy & Mather Direct has grown into OgilvyOne, we have continued to embrace new channels, devices, data and technologies.
OgilvyOne has always been a hotbed of innovation.
We were the first agency to experiment with digitally-driven Customer Engagement when we formed the Interactive Marketing Group in 1983. The first to make serious investments in technology, mobile, digital media, a product development lab and much more.