DAVE is OgilvyOne’s unique process for developing successful, digitally-driven Customer Engagement solutions for clients. The process is divided into six phases to facilitate direction and discovery, identification of opportunities and generation of ideas, engagement and strategy development and implementation, and measurement.
Identifies which customers to engage, how we want them to engage and pinpoints the value we want to unlock.
Creates compelling, data-inspired profiles of the customer segments that share similar behaviors, attitudes and motivations, to drive the ambition.
Maps the personas to reveal relevant moments, activities and touchpoints to relentlessly pursue Customer Engagement opportunities.
An effort that provokes or invites individuals to “take a role” in the experiences.
Guides the strategic and creative development of the specific touchpoints, value exchanges and overall impact.
Planning, creative, UX, CRM, and media and analytics teams collaborate to build the Experience Map, and define the KPIs and success metrics.