The Customer Agency

We help our clients grow their businesses by helping them get to know their customers better. Because Customer Engagement isn't about moments, it's about relationships. Better data and deeper insights reveal opportunities. Then creative and analytics turn insights into measurable success and logical next steps.

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Our Approach


DAVE

DAVE is OgilvyOne’s unique process for developing successful, digitally-driven Customer Engagement solutions for clients. The process is divided into six phases to facilitate direction and discovery, identification of opportunities and generation of ideas, engagement and strategy development and implementation, and measurement.

Customer Ambition

Identifies which customers to engage, how we want them to engage and pinpoints the value we want to unlock.

Personas

Creates compelling, data-inspired profiles of the customer segments that share similar behaviors, attitudes and motivations, to drive the ambition.

Customer Journey

Maps the personas to reveal relevant moments, activities and touchpoints to relentlessly pursue Customer Engagement opportunities.

Engagement Idea

An effort that provokes or invites individuals to “take a role” in the experiences.

Engagement Blueprint

Guides the strategic and creative development of the specific touchpoints, value exchanges and overall impact.

Experience Map

Planning, creative, UX, CRM, and media and analytics teams collaborate to build the Experience Map, and define the KPIs and success metrics.

Areas Of Expertise


·B2B

B2B

Building brands and demand based on customer insights, seller experience and bold creativity.

·Content Engagement

Content Engagement

Using market analysis and customer insight to support content development, distribution and engagement.

·CRM Solutions

CRM Solutions

Combining program design, customer research and data analysis to deliver personalized customer relationship–building experiences.

·Data & Analytics

Data & Analytics

Harnessing the power and potential of data for clients, with new capabilities, offerings and technology insight.

·Digital Direct Marketing

Digital Direct Marketing

Focusing on customers and bringing direct discipline to digital platforms, media and channels.

·eCommerce

eCommerce

Enabling seamless, multichannel engagement with customers before, during and after purchase to build lasting, mutually beneficial relationships.

·Integrated Marketing Solutions

Integrated Marketing Solutions

Devising and delivering customer-centric integrated marketing solutions.

·Loyalty Marketing

Loyalty Marketing

Creating data-driven loyalty programs focused on unlocking Total Customer Value.

·Marketing Technology & Platforms

Marketing Technology & Platforms

Cultivating Customer Engagement ideas to design and deploy measurable and scalable marketing technology solutions.

·Mobile

Mobile

Identifying and executing the most effective Customer Engagement opportunities for clients, from app development to mobile CRM.

·Performance Marketing & Media

Performance Marketing & Media

Leveraging the latest performance media practices to connect clients with customers on every screen.

·Search

Search

Connecting paid, organic, social and site search makes brands more relevant when customers are looking to buy.

·Social CRM

Social CRM

Using social media as a live platform to drive Customer Engagement and realize the value of brands.

·User Experience

User Experience

Building experiences that can transform businesses, products and customer relationships.


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