Loyalty Marketing

Loyalty Isn't Built in a Day. Or a Campaign.

OgilvyOne brings over four decades of experience in building profitable, lasting customer relationships. We are uniquely positioned to create data-driven loyalty programs that help clients reinforce and reward desired behaviors and unlock Total Customer Value.

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Five reasons to work with us for Loyalty Marketing


Data & Creativity

As the world’s leading Customer Engagement agency, we bring big data and big ideas to the table. It's a combination that can make existing programs more relevant and take Customer Engagement to entirely new places.


Category-Changing Programs

OgilvyOne was born in 1972 and grew in partnership with American Express. Together, we convinced some of world's most successful people to acquire the Card. Then we gave them good reasons to stay members for years and often decades. We’ve also developed category-changing loyalty programs for blue-chip clients, including InterContinental Hotels Group, Kimberly-Clark, BT Group and Ikea.


Specialist Loyalty Agency

Our specialist loyalty agency, The Lacek Group, has over 20 years of experience designing, building, optimizing and managing some of the most famous customer loyalty marketing solutions and programs in the world for companies like Ford and National Car Rental.


Fueled by Data and Analytics

Data and analytics are the foundation of our business. Our data management, dashboard reporting and data visualization tools and processes give clients the right insights at the right time to make informed decisions.


Future Oriented

We help brands form lasting relationships with their customers by putting attention on developing not just the structural, financial and emotional bonds of loyalty, but also by kindling the increasingly important social bonds.

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Our Point Of View

Extract the stories your data reveals, and find untapped profits

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