OgilvyOne Through the Years

We’ve always looked for innovative and effective ways to create highly personalized connections with customers and prospects. Today, we marry data with creativity to remain at the forefront of the industry as the undisputed leader in Customer Engagement (as ranked by eminent analyst Forrester Research).

Our History



Named a Leader by Gartner in its 2016 Magic Quadrant for Global Digital Marketing Agencies Report



Ranked the leading global digital agency network by RECMA’s Digital Agency Research Department Report.



Launch of “DAVE,” OgilvyOne's unique process for developing successful Customer Engagement strategies and platforms for clients.

  • Wins Cannes Lions Direct Grand Prix for British Airways' "Magic of Flying" by OgilvyOne London.

  • Launch of OgilvyAmp, the next evolution of our data offering.


Ogilvy Amp

Becomes the first fully integrated agency to appoint a Global Chief Data Officer.


Forrester Wave

Named the sole “Leader” by Forrester Research in its independent report The Forrester Wave: Customer Engagement Agencies, Q4 2012, an evaluation of 13 agencies.


Wins nine Cannes Lions Direct awards and is named #1 direct agency at the festival.

  • Showcases Customer Engagement expertise via best-in-class, stand-alone website.


  • Ranked #2 by (Research Company Evaluating the Media Agency Industry (RECMA) in a global report that evaluates 7,350 digital agencies.

  • Wins three Cannes Cyber Lions and five Cannes Direct Lions, and is named "Agency of the Year" in the U.K., China, Taiwan, Hong Kong, Portugal and Germany.


B2B Direct Agency of the Year

  • Ranks as a leading digital marketing agency in North America by Forrester Research for the second report in a row.

  • Wins three Cannes Cyber Lions and a Gold MIXX award, among others.

  • France, Germany, Hong Kong, Portugal and the U.K. win “Agency of the Year” awards, while the U.S. becomes “B2B Direct Agency of the Year.”


Ogilvy Labs

  • First agency to launch a global network of digital innovation labs, with hubs in New York, Singapore, London, Beijing and São Paulo, as part of an ongoing commitment to fostering digital solutions.

  • Greece, Hong Kong, India, Singapore, Germany and our Asia Pacific network win “Agency of the Year” awards.


  • Ranked a leading digital marketing agency in North America by Forrester, the top industry analyst in digital and technology.

  • Ogilvy's groundbreaking viral film, "Dove Evolution," is the first campaign ever to win two Grand Prix victories at Cannes in the Film and Cyber categories.

  • Neo@Ogilvy is named an "Agency to Watch" by the Wall Street Journal.

  • The U.K., Singapore, Germany and Asia Pacific network win “Agency of the Year” awards. New York wins “B2B Agency of the Year,” and Italy wins “Best Integrated Agency.”



Neo@Ogilvy is launched as stand-alone digital/targeted global media group.


Named the “Top Group Company” in the Cyber Won Report, making it the most awarded digital agency.



Verge: The OgilvyOne Digital Summit Series debuts in New York on June 17, a standing-room-only event.

  • Verge goes on to become an international sensation, with 37 events held in 24 countries over the next six years.


Global Map

Expands to 44 offices worldwide.



  • Ogilvy's eCulture campaign for IBM wins the Cannes Cyber Lion Grand Prix, the Clio Grand Prix and the London International Advertising Grand Prix.

  • Becomes the first agency network to establish an interactive presence in China.


Cyber Lions

Ogilvy wins first-ever Cyber Lion at Cannes for the IBM luge game banner launched the previous year.

  • IBM enters the Guinness World Records during the Nagano Olympic Winter Games for having the most hits on a website in one minute.


OgilvyOne Worldwide

Ogilvy & Mather Direct is relaunched as OgilvyOne Worldwide to reflect the growing movement of one-to-one marketing.

  • OgilvyOne introduces a new client service initiative called Customer Ownership, integrating the agency's many services.

  • During the 1997 U.S. Open, IBM became the first company to feed live data into an ad unit.



Ogilvy & Mather enters the digital media business

  • Ogilvy & Mather enters the digital media business and executes the first-ever global internet deal (Yahoo/IBM).



  • In the largest account switch in advertising and direct marketing history, IBM awards its worldwide account to Ogilvy & Mather and Ogilvy & Mather Direct.

  • IBM is among the first advertisers to run a banner ad on HotWired.



First Ogilvy web development team is formed for clients.

  • The Electronic Marketing Group invents a new medium by inserting diskettes into Forbes magazine.


  • Ogilvy & Mather Direct establishes the Electronic Marketing Group, a forerunner to OgilvyInteractive, becoming the first agency network in the world to establish an interactive capability.


Barbie Fan Club

  • Launch of the Barbie Fan Club in France; 120,000 girls join in the first year. Today, there are 2.5 million members.


Quite Frankly...

  • Ogilvy & Mather Direct tests direct mail for American Express Card acquisition for the first time. The "Quite frankly, the American Express Card is not for everyone" letter is mailed 280 million times over the next 12 years.


Ogilvy & Mather acquires the direct marketing firm Hodes-Daniel Company as the foundation for a new agency: Ogilvy & Mather Direct, the forerunner to OgilvyOne.

  • Our first global client, American Express, engages us to help them retain existing Cardmembers and acquire new ones.

  • The acquisition fulfills David Ogilvy's dream. He had a memorable job selling high-end stoves door-to-door before founding his agency, and often said, "Direct response is my first love, and later became my secret weapon."

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