about

CDW is a leading provider of IT solutions and products. Its platform sums up the company’s position: “People Who Get IT.”

challenge

CDW’s sales force was in a state of information overload, but lacking in the content they needed to support customer conversations.

Information needed to be organized, up to date and centrally located.

Sales enablement had grown organically. It had no strategic plan and didn’t always meet sellers’ needs.

solution

OgilvyOne designed and implemented an integrated sales enablement program, content, tools, governance and training.

A digital hub, the GetIT portal, brings the strategy and program to life and transforms business process with new content and tools.

impact

Since its launch in 2013, the GetIT portal has become the cornerstone of CDW’s sales enablement program.

The portal has over 3,000 unique users as of 2015, a 20 percent increase year over year.

The GetIT portal supported sellers in closing over $12 billion in sales in 2014.

The site won SiriusDecisions’ Return on Integration Award in 2013.


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