A nationwide branded footwear retail chain was looking for ways to enhance its existing loyalty program.
The program was largely transactional, with over 10 million active members receiving discounts and/or monetary certificates.
The retailer wanted to make the program easier to use and more rewarding, with a goal of increasing both loyalty and sales.
OgilvyOne identified white space in the marketplace: a lack of mobile solutions to help customers manage and claim rewards.
To fill the gap, we worked with the client to build an app for the loyalty program that delivered not only incentives, but also personalized information on new products and styles.
The app rapidly exceeded initial goals and has brought in over $55 million in revenue to date.
Over a million downloads were reached within a year of launch, and the number continues to grow.