One of the world’s most valuable luxury fashion brands discovered that its rapidly expanding global customer base didn’t know about many of its products and services.
To sell more, the client needed to tell more. OgilvyOne was engaged to create the brand’s first full eCommerce site.
The site had to offer more than 5,000 products. But it also had to engage customers in a new digital ecosystem. The goal: to connect signature in-store experiences with online shopping.
OgilvyOne created a multiplatform digital ecosystem inspired by the brand’s legacy of artful travel.
A digital journey led users to explore the website and engage by discovering new products, videos and sharable content. A companion mobile app extended the experience.
Launch of the eCommerce platform for mobile and tablet resulted in a 50 percent increase in traffic and a higher conversion rate than on the desktop site.
The brand successfully built a new digital platform to expand awareness among new audiences and across new geographic markets.