In the Industry

Australian digital agency DT opens its doors in Singapore in partnership with Ogilvy & Mather

SINGAPORE, April 25, 2016 DT, one of the largest digital agencies in Australia & New Zealand, and part of WPP AUNZ, today announced the opening of its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company.

With a full-service team of more than 200 digital experts across Sydney, Melbourne and Auckland, DT’s strength lies in its ability to conceive a holistic digital business strategy – and execute that strategy across the entire customer ecosystem. DT’s specialist expertise spans a range of practice areas – including eCommerce, Engineering, User Experience, Data & Analytics, Mobile, Search, Strategy, Social Media, Design, Content and Advertising Creative.

Chris Riley, Chairman of Ogilvy & Mather Group Singapore, said, “Businesses today are operating in a world where constant disruption is the norm. To succeed, they must react quickly to change and uncertainty so that they may stop being disrupted, and start disrupting. Through this partnership with DT, O&M Singapore will now offer high-performance digital platform and eCommerce specialist expertise that will help our clients to scale new heights of modern marketing performance. We have already worked together for many years, and I'm thrilled our clients in Singapore and around the region can now benefit from our joint experience.”

As DT celebrates its 20th anniversary this year, CEO Brian Vella says, “There has never been a better time to share DT’s significant IP and experience, and we’re delighted to do so in partnership with Ogilvy, our partners in Southeast Asia since 2007. In the last few years we’ve seen massive demand for our combined creative and technology skillset, and with a serious local offering for Singapore, look forward to having many more conversations with the region’s leading marketers.”

Vella adds that he believes each discipline - from strategy, to design and technology, to creative - are equally important and the key to quality brand experiences is the right mix of each. Bringing this philosophy and experience to Singapore, Vella says, “DT will be playing a leadership role regionally from day one.”

OgilvyOne event – April 27, 2016

DT’s formal introduction to the Singapore market will take place this Wednesday, April 27, 2016 at a private event for senior clients and C-suite marketers hosted by OgilvyOne Singapore. Under the theme of “Delivering Value To Consumers In An Era Of Disruption”, the event will offer participants global perspectives and industry insights on how to effectively manage disruption from an exciting group of speakers from OgilvyOne globally, Singapore’s Economic Development Board (EDB) and several other brands.