June 29, 2016
Eight Caples Awards Come Home With OgilvyOne
Founded in 1978, the Caples Awards celebrates the work of the most courageous practitioners in direct marketing: audacious creative leaders and the marketers they champion. Those whose work defines courageous: daring, unique, astounding. And those who use most every channel at their disposal to boldly ask customers to take action—to advocate, buy, click, share—and then track whether they did.
OgilvyOne Worldwide brought home eight trophies from the 2016 Caples Awards; two Gold, four Silver and two Bronze.
OgilvyOne New York - Creative Use of Technology - Coca-Cola - "Drinkable Advertising"
OgilvyOne New York - Integrated Campaign - Coca-Cola - "Drinkable Advertising"
OgilvyOne Toronto - Mobile Marketing Non-Display - Tim Hortons - "Ehmoji"
OgilvyOne New York - Mobile Marketing Non-Display - Coca-Cola - "Drinkable Advertising"
OgilvyOne New York - Out-Of-Home - Coca-Cola - "The Drinkable Billboard"
OgilvyOne New York - Radio - Coca-Cola - "The Drinkable Radio Spot"
OgilvyOne New York - Out-Of-Home - Aetna Life insurance - "The 11 Initiative"
OgilvyOne New York - Social Media - United Nations - "Share Humanity"