April 12, 2017
OgilvyOne Named a Leader for Second Consecutive Year by Gartner in its 2017 Magic Quadrant for Global Digital Marketing Agencies Report
Read the full report here
NEW YORK, NY, April 12, 2017: OgilvyOne Worldwide, the digital and customer engagement arm of Ogilvy & Mather and a WPP company (NASDAQ: WPPGY), has been named a Leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report for the second year in a row. Gartner is the world’s leading information technology research and advisory company.
The report evaluated 22 digital agencies based on 15 different criteria. According to Gartner, “Leaders possess deep, broad capabilities across all competencies — most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. While Leaders have attributes of fast followers, they invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”
Brian Fetherstonhaugh, OgilvyOne Worldwide’s Chairman & CEO, remarked: “We’re thrilled to be named a Leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report for the second year in a row. We believe our recognition is evidence of our commitment to delivering creative excellence and innovative digital solutions to clients. We feel we would not be able to retain the Leadership status without the expertise of our skilled OgilvyOne practitioners and our remarkable clients.”
The agency continues to expand its capabilities in data and technology through ongoing investment and integration with partners such as Verticurl (marketing technology and automation), Social.Lab (social marketing), Jussi (online performance marketing), Bottle Rocket (mobile solutions), and Effective (experience design), among others. It has also continued to invest in DAVE, its proprietary strategic planning and delivery methodology, to bring integrated, customer-centric and digital led solutions to clients.