Leadership

OgilvyOne's Mish Fletcher on Ending the Battle Between Data and Creativity


Mish Fletcher, Senior Partner and Worldwide Managing Director, Marketing, for OgilvyOne Worldwide is a recent Direct Marketing News Hall of Femme honoree.

DM News caught up with Fletcher for an In Focus interview where she discusses the balance of data and creativity required to win in today's marketplace.

Watch the video and read the full article here