June 26, 2015
OgilvyOne Paris snags two Cannes Lions for its work with Netflix
OgilvyOne Paris was one of only three agencies to win multiple Lions in the Creative Data category, bringing home one silver and one bronze. The Creative Data category, introduced this year, is the only awards category at Cannes that explicitly requires entrants to demonstrate the integration of data and creative in a campaign.
The campaign was devised to coincide and promote Netflix’s launch in France, and ran through the holiday season of 2014. The agency installed digital posters that dynamically change content to match the context of their surroundings. GIFs from Netflix's library of films and television series were used to convey a range of emotions or expressions, adhering to French sensibilities, in spontaneous reaction to major current events, such as a sporting victory or a change in the weather.