March 29, 2016
OgilvyOne Named a Leader by Gartner in its 2016 Magic Quadrant for Global Digital Marketing Agencies Report
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NEW YORK, NY, March 29, 2016 - OgilvyOne Worldwide has been named a Leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report. Gartner is the world’s leading information technology research and advisory company.
OgilvyOne Worldwide is the only traditional marketing agency to be named a Leader in the report, which evaluated 21 digital agencies based on 15 different criteria. According to Gartner, Global Digital Marketing Agency Leaders “possess deep, broad capabilities across all competencies — most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. While Leaders have attributes of fast followers, they invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”
Brian Fetherstonhaugh, OgilvyOne Worldwide’s Chairman & CEO, remarked: “We believe OgilvyOne’s strong performance in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report is testimony to our decades-long commitment to delivering unsurpassed innovative digital solutions for clients. None of this would be possible without the talented and skilled practitioners at OgilvyOne and our amazing clients who drive us to new digital heights every day.”
The agency has made a significant investment in technology through strategic acquisitions including Verticurl (marketing automation provider), Bottle Rocket (mobile application developer) and Pennywise (web developer) among others. It has expanded its global footprint in Africa, Brazil and the Middle East and has pioneered a proprietary strategic planning, delivery and optimization process called DAVE.
The OgilvyOne network consists of over 5,000 digital experts in more than 100 offices in 69 cities and includes a diverse range of digital specialty companies including Bottle Rocket, Brandigital, Bullseye, dnx, DT Digital, Effective UI, eTecture, Gloo Digital, Jussi, Memac, Neo@Ogilvy, Pennywise, Social.Lab, The Lacek Group, Verticurl, and Who? Digital.
About Gartner Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Magic Quadrant for Global Digital Marketing Agencies, Jay Wilson, Martin Kihn, Jennifer Polk, Simon J. Yates, 22 March 2016